About us

Welcome to Ripe Avocado Witch! We’re a family-run business, a husband-and-wife duo passionate about making witchcraft easy to learn and beautiful to explore. Whether you're new to the craft or have been practising for years, we're here to help you dive into the magickal world at your own pace.

Our focus is on teaching the fundamentals of witchcraft in a simple, easy-to-read format. Every digital download, spell jar, and tarot deck we create is designed with intention to guide and support you on your spiritual journey. We put a lot of love and care into everything we make, so you can feel confident using these tools in your daily practice.

At the heart of what we do is a desire to help others through our creations. Whether it's a Book of Shadows bundle or a spell jar recipe, we’re here to help you explore your magick in a way that feels authentic and meaningful to you.

Thanks for being a part of our growing community. We’re so excited to be part of your journey!

All the love, Mercy.