About Us
Welcome to Ripe Avocado Witch! We’re a family-run business, a husband-and-wife duo passionate about making witchcraft easy to learn and beautiful to explore. Whether you're new to the craft or have been practising for years, we're here to help you dive into the magickal world at your own pace.
Our focus is on teaching the fundamentals of witchcraft in a simple, easy-to-read format. Every digital download, spell jar, and tarot deck we create is designed with intention to guide and support you on your spiritual journey. We put a lot of love and care into everything we make, so you can feel confident using these tools in your daily practice.
At the heart of what we do is a desire to help others through our creations. Whether it's a Book of Shadows bundle or a spell jar recipe, we’re here to help you explore your magick in a way that feels authentic and meaningful to you.
Thanks for being a part of our growing community. We’re so excited to be part of your journey!
All the love,
Mercy
In Loving Memory of Chloe
Our Familiar, Supervisor, and Muse
For 18 years, Chloe wasn’t just a cat—she was the heart of our home and the soul of this practice. As the original studio assistant and forever witch’s familiar, she oversaw every project with precision (and occasional yelling), reminded us to take breaks, and blessed every tarot and oracle deck before it left our hands. She was even the main reason I started my witchcraft journey all those years ago.
Chloe’s energy lives on in every part of what we do. She was the inspiration and silent co-creator behind The Purring Prophet Oracle, a deck that channels feline wisdom, emotional truth, and quiet strength—the same qualities she carried every day of her life.
Though she passed in 2025 at the age of 18, Chloe continues to guide this business as only a familiar can: with grace, attitude, and the occasional nudge from beyond the veil. This space, and the magick we share in it, wouldn’t be what it is without her.
We miss her deeply, and honour her always.
